Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia
This study sought to develop the knowledge of the consumer behavior in the green hotel context by applying the Theory of Planned Behavior (TPB) and considering the role of collectivism and socio-demographic characteristics as the additional variables into the TPB model. The specific objectives were...
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| Format: | Thesis |
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2012
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