Role of Service Quality On Customer Satisfaction In Air Asia
The purpose of this study was to analyze the service quality dimensions and their relationship with customer satisfaction. This study also explores the influence of service quality on customer satisfaction. The result of this study indicates that reliability,technology,empathy and tangibility were t...
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Format: | Thesis |
Published: |
2012
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Summary: | The purpose of this study was to analyze the service quality dimensions and their relationship with customer satisfaction. This study also explores the influence of service quality on customer satisfaction. The result of this study indicates that reliability,technology,empathy and tangibility were the significant predictors of customer satisfaction. |
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