Service quality in Malaysian Private Universities : Perspectives Of International Students

Service quality in Malaysian Private Universities : Perspectives Of International Students

The present study intends to investigate the impact of service quality dimensions (tangibility,responsiveness,reliability,assurance and empathy) adopted from the SERVQUAL Model on international post graduate students' satisfaction in private higher educational institutions in Malaysia.

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Bibliographic Details
Main Author: Langroudi, Atefeh Charmchian
Format: Thesis
Published: 2012
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.3595
record_format uketd_dc
spelling my-mmu-ep.35952012-11-12T00:20:02Z Service quality in Malaysian Private Universities : Perspectives Of International Students 2012-04-15 Langroudi, Atefeh Charmchian HF5410-5417.5 Marketing. Distribution of products The present study intends to investigate the impact of service quality dimensions (tangibility,responsiveness,reliability,assurance and empathy) adopted from the SERVQUAL Model on international post graduate students' satisfaction in private higher educational institutions in Malaysia. 2012-04 Thesis http://shdl.mmu.edu.my/3595/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Langroudi, Atefeh Charmchian
Service quality in Malaysian Private Universities : Perspectives Of International Students
description The present study intends to investigate the impact of service quality dimensions (tangibility,responsiveness,reliability,assurance and empathy) adopted from the SERVQUAL Model on international post graduate students' satisfaction in private higher educational institutions in Malaysia.
format Thesis
qualification_level Master's degree
author Langroudi, Atefeh Charmchian
author_facet Langroudi, Atefeh Charmchian
author_sort Langroudi, Atefeh Charmchian
title Service quality in Malaysian Private Universities : Perspectives Of International Students
title_short Service quality in Malaysian Private Universities : Perspectives Of International Students
title_full Service quality in Malaysian Private Universities : Perspectives Of International Students
title_fullStr Service quality in Malaysian Private Universities : Perspectives Of International Students
title_full_unstemmed Service quality in Malaysian Private Universities : Perspectives Of International Students
title_sort service quality in malaysian private universities : perspectives of international students
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2012
_version_ 1747829522577752064

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