E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia
This study was aimed at confirming the relationship between e-service quality and customers\' behavioral intentions in an online group buying website in Malaysia. Implication of these results suggest that the key basic attributes need to be assessed in order to improve overall service quality.
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| Format: | Thesis |
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2011
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| Summary: | This study was aimed at confirming the relationship between e-service quality and customers\' behavioral intentions in an online group buying website in Malaysia. Implication of these results suggest that the key basic attributes need to be assessed in order to improve overall service quality. |
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