A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective

The purpose of this research is to find out the influence of country of origin of manufactured goods on customer's purchase intention of cosmetic products. Studies show that the consumer attitudes vary towards the products of a particular nation,it is important to identify them in order to dete...

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Main Author:	Rezvani, Samin
Format:	Thesis
Published:	2012
Subjects:	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
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id	my-mmu-ep.3661
record_format	uketd_dc
spelling	my-mmu-ep.36612012-12-04T05:52:37Z A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective 2012-08-07 Rezvani, Samin HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. The purpose of this research is to find out the influence of country of origin of manufactured goods on customer's purchase intention of cosmetic products. Studies show that the consumer attitudes vary towards the products of a particular nation,it is important to identify them in order to determine international marketing strategies. This research provides creative literature applicable to the subject area,which is critical for future research. 2012-08 Thesis http://shdl.mmu.edu.my/3661/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
spellingShingle	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Rezvani, Samin A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
description	The purpose of this research is to find out the influence of country of origin of manufactured goods on customer's purchase intention of cosmetic products. Studies show that the consumer attitudes vary towards the products of a particular nation,it is important to identify them in order to determine international marketing strategies. This research provides creative literature applicable to the subject area,which is critical for future research.
format	Thesis
qualification_level	Master's degree
author	Rezvani, Samin
author_facet	Rezvani, Samin
author_sort	Rezvani, Samin
title	A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
title_short	A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
title_full	A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
title_fullStr	A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
title_full_unstemmed	A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
title_sort	study on consumer's purchase intention of cosmetics products: country of origin perspective
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829537662566400

A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective

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