Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars
This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes.
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my-mmu-ep.36712012-12-06T06:13:05Z Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars 2012-08 Mohit Kermani, Neda HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes. 2012-08 Thesis http://shdl.mmu.edu.my/3671/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
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Multimedia University |
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MMU Institutional Repository |
topic |
HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. |
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HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Mohit Kermani, Neda Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars |
description |
This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Mohit Kermani, Neda |
author_facet |
Mohit Kermani, Neda |
author_sort |
Mohit Kermani, Neda |
title |
Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars |
title_short |
Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars |
title_full |
Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars |
title_fullStr |
Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars |
title_full_unstemmed |
Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars |
title_sort |
consumers' attitude towards green products: an iranian perspective on dual fuel cars |
granting_institution |
Multimedia University |
granting_department |
Graduate School of Management |
publishDate |
2012 |
_version_ |
1747829540105748480 |