Investment in Islamic Financial Products: A Comparison Between Muslim and Non-Muslim Investors
The study analyzed the demographic differences,religious differences,attitude,knowledge and perception towards Islamic Banking and bank selection criteria of the Muslim and non-Muslim investors. The findings of the study will provide some implications for good marketing strategies to reach out to mo...
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Main Author: | Foo, Ching Ching |
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Format: | Thesis |
Published: |
2012
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