Best Practices of Strategic Alliances of Malaysian Firms
This paper explores the criterion\'s used by firms to select their partners and contributions that the respective firms bring to the alliance as well as the inter partner relationship which includes the difficulties encountered and the resulting effect on the alliance that is formed. This thesi...
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| Format: | Thesis |
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2012
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| Summary: | This paper explores the criterion\'s used by firms to select their partners and contributions that the respective firms bring to the alliance as well as the inter partner relationship which includes the difficulties encountered and the resulting effect on the alliance that is formed. This thesis hopes to explore and study the dynamics of successful strategic alliances to develop best practices of strategic alliances catered specifically for Malaysian borne firms. |
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