The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry

The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry

This study attempted to construct a theoretical model that can be used to prove the validity of the constructs of service quality,attitudinal loyalty,and behavioural loyalty,as well as examine the causal relationships among them. The purpose of this study was to gain an understanding of the structur...

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Bibliographic Details
Main Author: Masoumi Mayni, Sadaf
Format: Thesis
Published: 2012
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.3710
record_format uketd_dc
spelling my-mmu-ep.37102012-12-20T06:33:44Z The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry 2012-10-10 Masoumi Mayni, Sadaf HF5410-5417.5 Marketing. Distribution of products This study attempted to construct a theoretical model that can be used to prove the validity of the constructs of service quality,attitudinal loyalty,and behavioural loyalty,as well as examine the causal relationships among them. The purpose of this study was to gain an understanding of the structure and antecedents of tourists' loyalty. 2012-10 Thesis http://shdl.mmu.edu.my/3710/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Masoumi Mayni, Sadaf
The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry
description This study attempted to construct a theoretical model that can be used to prove the validity of the constructs of service quality,attitudinal loyalty,and behavioural loyalty,as well as examine the causal relationships among them. The purpose of this study was to gain an understanding of the structure and antecedents of tourists' loyalty.
format Thesis
qualification_level Master's degree
author Masoumi Mayni, Sadaf
author_facet Masoumi Mayni, Sadaf
author_sort Masoumi Mayni, Sadaf
title The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry
title_short The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry
title_full The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry
title_fullStr The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry
title_full_unstemmed The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry
title_sort impact of service quality on tourist loyalty in malaysian tourism industry
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2012
_version_ 1747829547914493952

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