The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students

The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students

This study examines the determinant of the effect of product purchase involvement on brand loyalty among Iranian university students.Identifying market and customer needs is important in order to preserve and create brand loyalty. Product purchase involvement also is one of the most important concep...

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Bibliographic Details
Main Author: Rezvani, Nasim Sadat
Format: Thesis
Published: 2012
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.3714
record_format uketd_dc
spelling my-mmu-ep.37142012-12-21T01:49:37Z The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students 2012-10 Rezvani, Nasim Sadat HF5410-5417.5 Marketing. Distribution of products This study examines the determinant of the effect of product purchase involvement on brand loyalty among Iranian university students.Identifying market and customer needs is important in order to preserve and create brand loyalty. Product purchase involvement also is one of the most important concepts in creating brand loyalty 2012-10 Thesis http://shdl.mmu.edu.my/3714/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Rezvani, Nasim Sadat
The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students
description This study examines the determinant of the effect of product purchase involvement on brand loyalty among Iranian university students.Identifying market and customer needs is important in order to preserve and create brand loyalty. Product purchase involvement also is one of the most important concepts in creating brand loyalty
format Thesis
qualification_level Master's degree
author Rezvani, Nasim Sadat
author_facet Rezvani, Nasim Sadat
author_sort Rezvani, Nasim Sadat
title The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students
title_short The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students
title_full The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students
title_fullStr The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students
title_full_unstemmed The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students
title_sort effect of product purchase involvement on brand loyalty among iranian university students
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2012
_version_ 1747829548645351424

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