Factors Affecting Customer Loyalty in Hypermarket Industry

This research is meant at understanding how customer satisfactions influence loyalty,and to find the relationship between demographic variables with customer satisfaction and loyalty.

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Main Author: Verdipoor, Mojtaba
Format: Thesis
Published: 2012
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id my-mmu-ep.3717
record_format uketd_dc
spelling my-mmu-ep.37172012-12-24T02:27:40Z Factors Affecting Customer Loyalty in Hypermarket Industry 2012-10 Verdipoor, Mojtaba HF5410-5417.5 Marketing. Distribution of products This research is meant at understanding how customer satisfactions influence loyalty,and to find the relationship between demographic variables with customer satisfaction and loyalty. 2012-10 Thesis http://shdl.mmu.edu.my/3717/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Verdipoor, Mojtaba
Factors Affecting Customer Loyalty in Hypermarket Industry
description This research is meant at understanding how customer satisfactions influence loyalty,and to find the relationship between demographic variables with customer satisfaction and loyalty.
format Thesis
qualification_level Master's degree
author Verdipoor, Mojtaba
author_facet Verdipoor, Mojtaba
author_sort Verdipoor, Mojtaba
title Factors Affecting Customer Loyalty in Hypermarket Industry
title_short Factors Affecting Customer Loyalty in Hypermarket Industry
title_full Factors Affecting Customer Loyalty in Hypermarket Industry
title_fullStr Factors Affecting Customer Loyalty in Hypermarket Industry
title_full_unstemmed Factors Affecting Customer Loyalty in Hypermarket Industry
title_sort factors affecting customer loyalty in hypermarket industry
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2012
_version_ 1747829549376208896