Determinants Of Social Media Usage By Organizations In Malaysia
The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the le...
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Format: | Thesis |
Published: |
2012
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Summary: | The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the level of expenditure on social media. |
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