Determinants Of Social Media Usage By Organizations In Malaysia
The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the le...
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my-mmu-ep.37192012-12-26T05:48:39Z Determinants Of Social Media Usage By Organizations In Malaysia 2012-10-19 Tan, Siew Wei HM Sociology The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the level of expenditure on social media. 2012-10 Thesis http://shdl.mmu.edu.my/3719/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HM Sociology |
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HM Sociology Tan, Siew Wei Determinants Of Social Media Usage By Organizations In Malaysia |
description |
The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the level of expenditure on social media. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Tan, Siew Wei |
author_facet |
Tan, Siew Wei |
author_sort |
Tan, Siew Wei |
title |
Determinants Of Social Media Usage By Organizations In Malaysia |
title_short |
Determinants Of Social Media Usage By Organizations In Malaysia |
title_full |
Determinants Of Social Media Usage By Organizations In Malaysia |
title_fullStr |
Determinants Of Social Media Usage By Organizations In Malaysia |
title_full_unstemmed |
Determinants Of Social Media Usage By Organizations In Malaysia |
title_sort |
determinants of social media usage by organizations in malaysia |
granting_institution |
Multimedia University |
granting_department |
Graduate School of Management |
publishDate |
2012 |
_version_ |
1747829549867991040 |