Consumers attitude towards online grocery shopping
This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer's attitude towards online grocery shopping and what...
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| Format: | Thesis |
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2013
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| Summary: | This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer's attitude towards online grocery shopping and what are the factors influencing the local consumers' attitude and behavioral intention.As online consumers' play dual role as a consumer and user of information technology while purchasing groceries online, thus Technology acceptance model (TAM) have been employed to provide theoretical foundation for this study. Technology acceptance model (TAM) is one of the widely used models to conduct research on issues related to information technologies.
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