The effect of advertising on customer loyalty: A study in Malaysian apparel industries
This study evaluated the role of advertising to create customer loyalty in the apparel industry. In the first step, the nature of advertising was assessed and significant factors that influence its impact in the market place. In the next steps, this study indicated the importance of customer satisfa...
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2013
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my-mmu-ep.38802013-06-20T00:34:00Z The effect of advertising on customer loyalty: A study in Malaysian apparel industries 2013-06-13 Bekheir Nia, Neginsadat HF Commerce This study evaluated the role of advertising to create customer loyalty in the apparel industry. In the first step, the nature of advertising was assessed and significant factors that influence its impact in the market place. In the next steps, this study indicated the importance of customer satisfaction and customer empowerment in the success of companies and finally presented the role of customer loyalty to enhance companies’ profitability. Obtained results showed responses of 150 customers’ opinions in four shopping centers in Malaysia. Customers were selected by random method. The most important reason to choose this topic was lack of attention to a combination of these topics in the success of business by previous researchers. Results analysed by multiple regression method to examine existing hypothesis and find some correct ways to enhance the companies’ performance in the apparel market. All the hypotheses were accepted. 2013-06 Thesis http://shdl.mmu.edu.my/3880/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
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Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF Commerce |
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HF Commerce Bekheir Nia, Neginsadat The effect of advertising on customer loyalty: A study in Malaysian apparel industries |
| description |
This study evaluated the role of advertising to create customer loyalty in the apparel industry. In the first step, the nature of advertising was assessed and significant factors that influence its impact in the market place. In the next steps, this study indicated the importance of customer satisfaction and customer empowerment in the success of companies and finally presented the role of customer loyalty to enhance companies’ profitability. Obtained results showed responses of 150 customers’ opinions in four shopping centers in Malaysia. Customers were selected by random method. The most important reason to choose this topic was lack of attention to a combination of these topics in the success of business by previous researchers. Results analysed by multiple regression method to examine existing hypothesis and find some correct ways to enhance the companies’ performance in the apparel market. All the hypotheses were accepted.
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| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Bekheir Nia, Neginsadat |
| author_facet |
Bekheir Nia, Neginsadat |
| author_sort |
Bekheir Nia, Neginsadat |
| title |
The effect of advertising on customer loyalty: A study in Malaysian apparel industries |
| title_short |
The effect of advertising on customer loyalty: A study in Malaysian apparel industries |
| title_full |
The effect of advertising on customer loyalty: A study in Malaysian apparel industries |
| title_fullStr |
The effect of advertising on customer loyalty: A study in Malaysian apparel industries |
| title_full_unstemmed |
The effect of advertising on customer loyalty: A study in Malaysian apparel industries |
| title_sort |
effect of advertising on customer loyalty: a study in malaysian apparel industries |
| granting_institution |
Multimedia University |
| granting_department |
Graduate School of Management |
| publishDate |
2013 |
| _version_ |
1747829560560320512 |