A Study On Brand Equity Of TMNET VIS A VIS Brand Preference

A Study On Brand Equity Of TMNET VIS A VIS Brand Preference

This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b

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Bibliographic Details
Main Author: Junid, Junaidah
Format: Thesis
Published: 2000
Subjects:
LB2361 Curriculum
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id my-mmu-ep.526
record_format uketd_dc
spelling my-mmu-ep.5262010-06-21T01:52:33Z A Study On Brand Equity Of TMNET VIS A VIS Brand Preference 2000-08 Junid, Junaidah LB2361 Curriculum This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b 2000-08 Thesis http://shdl.mmu.edu.my/526/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Junid, Junaidah
A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
description This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b
format Thesis
qualification_level Master's degree
author Junid, Junaidah
author_facet Junid, Junaidah
author_sort Junid, Junaidah
title A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
title_short A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
title_full A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
title_fullStr A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
title_full_unstemmed A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
title_sort study on brand equity of tmnet vis a vis brand preference
granting_institution Multimedia University
granting_department Research Library
publishDate 2000
_version_ 1747829154338832384

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