The impact of knowledge management on customer relationship management: An empirical investigation on Malaysian ICT companies
In today’s economy, in order to compete, firms should try to have access to newer type of knowledge and capabilities. Meantime, competing in a knowledge intensive environment makes firms more dependent on detailed knowledge of their customers for improving their CRM objectives and as the result, hav...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2011
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!