The impact of consumer learning on purchase intention of online air ticket: Multi-group analysis

The global airline industry is considered a vital source of economic and social, as well as cultural driver. In the context of Malaysia, the importance of the airline industry is significant and is looked up to as a driver in economic growth and prosperity. The effect of the airline industry and eco...

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Bibliographic Details
Main Author: Ahmad, Md. Hisamudin
Format: Thesis
Published: 2014
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