The determinants of nostalgia sentiment sensitivity in nostalgic driven advertising
The advertising industry today indisputably has colossal amounts of influence towards businesses; where in year 2012 alone the global advertising expenditure reported a massive USD 503 billion spent and is predicted to keep rising in years to come. For whatever objective there is in organizations de...
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Main Author: | Mohamad Jowsey, Mohammad Hafeez |
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Format: | Thesis |
Published: |
2014
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