Customer Satisfaction In Banking Industry Of Melaka
Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services.
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Format: | Thesis |
Published: |
2002
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Summary: | Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services. |
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