Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels

Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels

This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailer...

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Bibliographic Details
Main Author: Lan, Ng Lee
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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spelling my-mmu-ep.6012010-06-24T10:49:12Z Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels 2003-07 Lan, Ng Lee LB2361 Curriculum This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailers will need to coordinate their channels. This research paper presents a survey questionnaire that is designed to test whether such channel coordinate is indeed beneficial for hybrid retailers. The research will describe the impact or challenges taht might be faced by Malaysia retailers who may choose Internet as a new form of doing business. 2003-07 Thesis http://shdl.mmu.edu.my/601/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Lan, Ng Lee
Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
description This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailers will need to coordinate their channels. This research paper presents a survey questionnaire that is designed to test whether such channel coordinate is indeed beneficial for hybrid retailers. The research will describe the impact or challenges taht might be faced by Malaysia retailers who may choose Internet as a new form of doing business.
format Thesis
qualification_level Master's degree
author Lan, Ng Lee
author_facet Lan, Ng Lee
author_sort Lan, Ng Lee
title Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
title_short Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
title_full Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
title_fullStr Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
title_full_unstemmed Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
title_sort electronic retailing : the impact of internet and benefits gained by malaysia hybrid retailers from the coordination of electronic and physical channels
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829172105904128

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