The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia

The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia

This study investigates the effect of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in Malaysia. Self-image congruence means taht consumers express themselves by choosing brands whose personalities are perceived to be congruent...

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Bibliographic Details
Main Author: Mah, Kenny Ying Fye
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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id my-mmu-ep.622
record_format uketd_dc
spelling my-mmu-ep.6222010-06-29T09:17:09Z The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia 2003-09 Mah, Kenny Ying Fye LB2361 Curriculum This study investigates the effect of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in Malaysia. Self-image congruence means taht consumers express themselves by choosing brands whose personalities are perceived to be congruent with their own personalities. 2003-09 Thesis http://shdl.mmu.edu.my/622/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Mah, Kenny Ying Fye
The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
description This study investigates the effect of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in Malaysia. Self-image congruence means taht consumers express themselves by choosing brands whose personalities are perceived to be congruent with their own personalities.
format Thesis
qualification_level Master's degree
author Mah, Kenny Ying Fye
author_facet Mah, Kenny Ying Fye
author_sort Mah, Kenny Ying Fye
title The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
title_short The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
title_full The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
title_fullStr The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
title_full_unstemmed The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
title_sort effects of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829177370804224

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