Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
In the business world today, “greening” has become a key to gaining competitive advantages. However, most of the environmental efforts in greening are associated with the marketing of tangible products from the manufacturing sector. Very little attention has been accorded to greening in the service...
Saved in:
Main Author: | Tan, Booi Chen |
---|---|
Format: | Thesis |
Published: |
2014
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
by: Brahim Chekima
Published: (2014) -
Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
by: Abd Karim, Siti Munerah
Published: (2018) -
The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
by: Abubakr, Khalid Ibrahim
Published: (2016) -
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
by: Bin, Wu
Published: (2005) -
Intention To Purchase Electronic Green Products Amongst Lectures : An Empirical Evidence [HF5413. Q1 2008 f rb].
by: Abdul Qader, Iman Khalid
Published: (2008)