Marketing practices of small and medium enterprises in micro finance industry

This work is focused on the marketing practices of small entrepreneurs in Libya, as marketing strategy is one of the main driving forces for the development of entity, due to more effective consumer attraction, services, products, competitive advantage creation etc. The research is interested in the...

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Bibliographic Details
Main Author: Zidan Abdulla, Zidan Alag
Format: Thesis
Published: 2016
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