Consumers’ Loyalty on Healthcare Insurance Products: Service Quality and Consumer Satisfaction Embedded Model

Consumers’ loyalty has been viewed as a critical success factor for any business firms. The aim of this research is to investigate the effect of service quality attributes on consumers’ loyalty of healthcare insurance products. This study also seeks to determine if consumer's perceived value an...

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Bibliographic Details
Main Author: Ahmad Abdel Fattah, Fadi Abdel Muniem
Format: Thesis
Published: 2016
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