Pharmaceutical Branding : An Empirical Study
This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective.
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| Format: | Thesis |
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2003
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my-mmu-ep.6692010-06-29T05:50:03Z Pharmaceutical Branding : An Empirical Study 2003-09 Ti, Cheah Swi LB2361 Curriculum This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective. 2003-09 Thesis http://shdl.mmu.edu.my/669/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
LB2361 Curriculum |
| spellingShingle |
LB2361 Curriculum Ti, Cheah Swi Pharmaceutical Branding : An Empirical Study |
| description |
This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Ti, Cheah Swi |
| author_facet |
Ti, Cheah Swi |
| author_sort |
Ti, Cheah Swi |
| title |
Pharmaceutical Branding : An Empirical Study |
| title_short |
Pharmaceutical Branding : An Empirical Study |
| title_full |
Pharmaceutical Branding : An Empirical Study |
| title_fullStr |
Pharmaceutical Branding : An Empirical Study |
| title_full_unstemmed |
Pharmaceutical Branding : An Empirical Study |
| title_sort |
pharmaceutical branding : an empirical study |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2003 |
| _version_ |
1747829188020142080 |