The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
This paper aimed to study the impact of social media towards green purchase intention among generation Y in Malaysia. The green purchase intention is influenced by many different factors. Therefore many researchers focused on understanding the determinants of green purchase intention based on TPB m...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2016
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!