Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention

Today, halal is not simply based as a religious issue rather it is described and known for its opportunity in business industry. Halal is now becoming a global symbol of quality assurance and a lifestyle choice. It is also act as the trend setter in several of sectors. The realm of halal may extend...

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Bibliographic Details
Main Author:	Othman, Hazira
Format:	Thesis
Published:	2017
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6920
record_format	uketd_dc
spelling	my-mmu-ep.69202017-10-25T14:20:07Z Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention 2017-02 Othman, Hazira HF5410-5417.5 Marketing. Distribution of products Today, halal is not simply based as a religious issue rather it is described and known for its opportunity in business industry. Halal is now becoming a global symbol of quality assurance and a lifestyle choice. It is also act as the trend setter in several of sectors. The realm of halal may extend to various consumables such as toiletries, pharmaceuticals, foods, cosmetics and services including finance sector. For this research, an extend clarification is needed in the cosmetic sectors where consumer nowadays classify it as a must have item for everybody especially for women. It can be described as a shield for women to embrace their own flaws. This paper discusses on the consumer awareness on halal cosmetic products and effect towards the purchase intention. This thesis also tries to recognise the main influence of certain factors that effecting the halal cosmetic awareness and how does it affect the purchase intention. More specifically is to answer those questions in regards of religious belief factor, attitude factor, ingredient safety factor, halal logo factor and last but not least the promotion factor. This is because the consumers are faced with a broad of selection of cosmetic products with multiple of choices with various brands both locally or internationally. Hence, the chances of halal cosmetic being well introduce might not get a significant welcome from the consumers. 2017-02 Thesis http://shdl.mmu.edu.my/6920/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Othman, Hazira Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention
description	Today, halal is not simply based as a religious issue rather it is described and known for its opportunity in business industry. Halal is now becoming a global symbol of quality assurance and a lifestyle choice. It is also act as the trend setter in several of sectors. The realm of halal may extend to various consumables such as toiletries, pharmaceuticals, foods, cosmetics and services including finance sector. For this research, an extend clarification is needed in the cosmetic sectors where consumer nowadays classify it as a must have item for everybody especially for women. It can be described as a shield for women to embrace their own flaws. This paper discusses on the consumer awareness on halal cosmetic products and effect towards the purchase intention. This thesis also tries to recognise the main influence of certain factors that effecting the halal cosmetic awareness and how does it affect the purchase intention. More specifically is to answer those questions in regards of religious belief factor, attitude factor, ingredient safety factor, halal logo factor and last but not least the promotion factor. This is because the consumers are faced with a broad of selection of cosmetic products with multiple of choices with various brands both locally or internationally. Hence, the chances of halal cosmetic being well introduce might not get a significant welcome from the consumers.
format	Thesis
qualification_level	Master's degree
author	Othman, Hazira
author_facet	Othman, Hazira
author_sort	Othman, Hazira
title	Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention
title_short	Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention
title_full	Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention
title_fullStr	Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention
title_full_unstemmed	Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention
title_sort	consumer awareness on halal cosmetic products and effect on purchase intention
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2017
_version_	1747829649181769728

Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention

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