Modelling Customer Loyalty Among Mobile Telecommunication Users

The objective of this study is to understand the factors that can contribute to customer loyalty in telecommunication service provider in Malaysia. There is an intense competition between telecommunication industries in Malaysia that these industries are focusing on customer loyalty. 250 questionnai...

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Bibliographic Details
Main Author: Syed Kamaruzaman, Sharifah Nurul Aida
Format: Thesis
Published: 2017
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