Asymmetric Effects of Brand Confusion
This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on...
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| Format: | Thesis |
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2017
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| Summary: | This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on its industry’s success over here. To venture this research work in Malaysia, University Putra Malaysia has been chosen where a total of one hundred respondents have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A purposive non-probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about green confusion, similarity confusion, overload confusion and ambiguity confusion towards brand confusion in Malaysia. |
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