Asymmetric Effects of Brand Confusion

This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on...

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Main Author: Reham Saood, Aljohani
Format: Thesis
Published: 2017
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id my-mmu-ep.6924
record_format uketd_dc
spelling my-mmu-ep.69242017-10-30T10:31:21Z Asymmetric Effects of Brand Confusion 2017-02 Reham Saood, Aljohani HF5410-5417.5 Marketing. Distribution of products This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on its industry’s success over here. To venture this research work in Malaysia, University Putra Malaysia has been chosen where a total of one hundred respondents have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A purposive non-probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about green confusion, similarity confusion, overload confusion and ambiguity confusion towards brand confusion in Malaysia. 2017-02 Thesis http://shdl.mmu.edu.my/6924/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Reham Saood, Aljohani
Asymmetric Effects of Brand Confusion
description This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on its industry’s success over here. To venture this research work in Malaysia, University Putra Malaysia has been chosen where a total of one hundred respondents have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A purposive non-probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about green confusion, similarity confusion, overload confusion and ambiguity confusion towards brand confusion in Malaysia.
format Thesis
qualification_level Master's degree
author Reham Saood, Aljohani
author_facet Reham Saood, Aljohani
author_sort Reham Saood, Aljohani
title Asymmetric Effects of Brand Confusion
title_short Asymmetric Effects of Brand Confusion
title_full Asymmetric Effects of Brand Confusion
title_fullStr Asymmetric Effects of Brand Confusion
title_full_unstemmed Asymmetric Effects of Brand Confusion
title_sort asymmetric effects of brand confusion
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2017
_version_ 1747829650160091136