Asymmetric Effects of Brand Confusion
This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on...
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my-mmu-ep.69242017-10-30T10:31:21Z Asymmetric Effects of Brand Confusion 2017-02 Reham Saood, Aljohani HF5410-5417.5 Marketing. Distribution of products This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on its industry’s success over here. To venture this research work in Malaysia, University Putra Malaysia has been chosen where a total of one hundred respondents have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A purposive non-probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about green confusion, similarity confusion, overload confusion and ambiguity confusion towards brand confusion in Malaysia. 2017-02 Thesis http://shdl.mmu.edu.my/6924/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management |
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Multimedia University |
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MMU Institutional Repository |
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HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Reham Saood, Aljohani Asymmetric Effects of Brand Confusion |
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This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on its industry’s success over here. To venture this research work in Malaysia, University Putra Malaysia has been chosen where a total of one hundred respondents have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A purposive non-probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about green confusion, similarity confusion, overload confusion and ambiguity confusion towards brand confusion in Malaysia. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Reham Saood, Aljohani |
author_facet |
Reham Saood, Aljohani |
author_sort |
Reham Saood, Aljohani |
title |
Asymmetric Effects of Brand Confusion |
title_short |
Asymmetric Effects of Brand Confusion |
title_full |
Asymmetric Effects of Brand Confusion |
title_fullStr |
Asymmetric Effects of Brand Confusion |
title_full_unstemmed |
Asymmetric Effects of Brand Confusion |
title_sort |
asymmetric effects of brand confusion |
granting_institution |
Multimedia University |
granting_department |
Graduate School of Management |
publishDate |
2017 |
_version_ |
1747829650160091136 |