Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry

This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology.

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Bibliographic Details
Main Author: Sankaran, Muthulakshmi
Format: Thesis
Published: 2003
Subjects:
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id my-mmu-ep.748
record_format uketd_dc
spelling my-mmu-ep.7482010-06-30T08:39:30Z Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry 2003-12 Sankaran, Muthulakshmi HF5410-5417.5 Marketing. Distribution of products This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology. 2003-12 Thesis http://shdl.mmu.edu.my/748/ http://myto.perpun.net.my/metoalogin/logina.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Sankaran, Muthulakshmi
Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
description This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology.
format Thesis
qualification_level Master's degree
author Sankaran, Muthulakshmi
author_facet Sankaran, Muthulakshmi
author_sort Sankaran, Muthulakshmi
title Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
title_short Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
title_full Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
title_fullStr Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
title_full_unstemmed Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
title_sort impact of information communication technology on customer satisfaction in airline industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829207247880192