Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology.
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my-mmu-ep.7482010-06-30T08:39:30Z Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry 2003-12 Sankaran, Muthulakshmi HF5410-5417.5 Marketing. Distribution of products This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology. 2003-12 Thesis http://shdl.mmu.edu.my/748/ http://myto.perpun.net.my/metoalogin/logina.php masters Multimedia University Research Library |
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Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Sankaran, Muthulakshmi Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry |
description |
This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Sankaran, Muthulakshmi |
author_facet |
Sankaran, Muthulakshmi |
author_sort |
Sankaran, Muthulakshmi |
title |
Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry |
title_short |
Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry |
title_full |
Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry |
title_fullStr |
Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry |
title_full_unstemmed |
Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry |
title_sort |
impact of information communication technology on customer satisfaction in airline industry |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2003 |
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1747829207247880192 |