Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model

Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model

This thesis deals with measurement of customer satisfaction in Mlaaysian mobile communication industry. The ability of mobile operators to focus on achieving customer satisfaction has proven to be on eof the most competitive issues toward the end of the 20th century. In this study, attention is paid...

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Bibliographic Details
Main Author: Karuppiah, Nermala
Format: Thesis
Published: 2000
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.761
record_format uketd_dc
spelling my-mmu-ep.7612010-07-05T07:04:35Z Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model 2000-08 Karuppiah, Nermala HF5410-5417.5 Marketing. Distribution of products This thesis deals with measurement of customer satisfaction in Mlaaysian mobile communication industry. The ability of mobile operators to focus on achieving customer satisfaction has proven to be on eof the most competitive issues toward the end of the 20th century. In this study, attention is paid to the measurement model of customer satisfaction in Malaysian's mobile phone market using the well-known SERVQUAL model developed Parasuraman, Zeithaml and Berry (PZB). 2000-08 Thesis http://shdl.mmu.edu.my/761/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Karuppiah, Nermala
Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model
description This thesis deals with measurement of customer satisfaction in Mlaaysian mobile communication industry. The ability of mobile operators to focus on achieving customer satisfaction has proven to be on eof the most competitive issues toward the end of the 20th century. In this study, attention is paid to the measurement model of customer satisfaction in Malaysian's mobile phone market using the well-known SERVQUAL model developed Parasuraman, Zeithaml and Berry (PZB).
format Thesis
qualification_level Master's degree
author Karuppiah, Nermala
author_facet Karuppiah, Nermala
author_sort Karuppiah, Nermala
title Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model
title_short Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model
title_full Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model
title_fullStr Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model
title_full_unstemmed Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model
title_sort customer satisfaction in the malaysian mobile industry. a study using servqual model
granting_institution Multimedia University
granting_department Research Library
publishDate 2000
_version_ 1747829210175504384

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