Determinants Of Customer Satisfaction
Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understandin...
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2004
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my-mmu-ep.7642010-07-05T02:53:43Z Determinants Of Customer Satisfaction 2004 Narayanan, Satya HF5410-5417.5 Marketing. Distribution of products Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understanding of the various attributes that has strongest relationship in driving the overall customer satisfaction measurements. 2004 Thesis http://shdl.mmu.edu.my/764/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Narayanan, Satya Determinants Of Customer Satisfaction |
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Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understanding of the various attributes that has strongest relationship in driving the overall customer satisfaction measurements. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Narayanan, Satya |
| author_facet |
Narayanan, Satya |
| author_sort |
Narayanan, Satya |
| title |
Determinants Of Customer Satisfaction |
| title_short |
Determinants Of Customer Satisfaction |
| title_full |
Determinants Of Customer Satisfaction |
| title_fullStr |
Determinants Of Customer Satisfaction |
| title_full_unstemmed |
Determinants Of Customer Satisfaction |
| title_sort |
determinants of customer satisfaction |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2004 |
| _version_ |
1747829210905313280 |