Case Study: FIRM Capabilities In Borders Group Inc

This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and...

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Main Author: Goh, Hun Seng
Format: Thesis
Published: 2005
Subjects:
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id my-mmu-ep.819
record_format uketd_dc
spelling my-mmu-ep.8192010-07-05T03:44:30Z Case Study: FIRM Capabilities In Borders Group Inc 2005-08 Goh, Hun Seng Z004 Books. Writing. Paleography This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and inventory processes are thoroughly discussed as how Bordersatisfied customers from here. 2005-08 Thesis http://shdl.mmu.edu.my/819/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic Z004 Books
Writing
Paleography
spellingShingle Z004 Books
Writing
Paleography
Goh, Hun Seng
Case Study: FIRM Capabilities In Borders Group Inc
description This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and inventory processes are thoroughly discussed as how Bordersatisfied customers from here.
format Thesis
qualification_level Master's degree
author Goh, Hun Seng
author_facet Goh, Hun Seng
author_sort Goh, Hun Seng
title Case Study: FIRM Capabilities In Borders Group Inc
title_short Case Study: FIRM Capabilities In Borders Group Inc
title_full Case Study: FIRM Capabilities In Borders Group Inc
title_fullStr Case Study: FIRM Capabilities In Borders Group Inc
title_full_unstemmed Case Study: FIRM Capabilities In Borders Group Inc
title_sort case study: firm capabilities in borders group inc
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829224078573568