Case Study: FIRM Capabilities In Borders Group Inc
This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and...
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my-mmu-ep.8192010-07-05T03:44:30Z Case Study: FIRM Capabilities In Borders Group Inc 2005-08 Goh, Hun Seng Z004 Books. Writing. Paleography This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and inventory processes are thoroughly discussed as how Bordersatisfied customers from here. 2005-08 Thesis http://shdl.mmu.edu.my/819/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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Z004 Books Writing Paleography |
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Z004 Books Writing Paleography Goh, Hun Seng Case Study: FIRM Capabilities In Borders Group Inc |
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This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and inventory processes are thoroughly discussed as how Bordersatisfied customers from here. |
format |
Thesis |
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Master's degree |
author |
Goh, Hun Seng |
author_facet |
Goh, Hun Seng |
author_sort |
Goh, Hun Seng |
title |
Case Study: FIRM Capabilities In Borders Group Inc |
title_short |
Case Study: FIRM Capabilities In Borders Group Inc |
title_full |
Case Study: FIRM Capabilities In Borders Group Inc |
title_fullStr |
Case Study: FIRM Capabilities In Borders Group Inc |
title_full_unstemmed |
Case Study: FIRM Capabilities In Borders Group Inc |
title_sort |
case study: firm capabilities in borders group inc |
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Multimedia University |
granting_department |
Research Library |
publishDate |
2005 |
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1747829224078573568 |