Maximizing Credit Card Customer Value
The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction...
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2005
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my-mmu-ep.9352010-07-14T02:30:31Z Maximizing Credit Card Customer Value 2005-12 Ho, Wen Kuan HG1710 Electronic Funds Transfers The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction and in turn, the influences of customer satisfaction towards card usage and word-of-mouth in terms of the perspective of credit cardholder. 2005-12 Thesis http://shdl.mmu.edu.my/935/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HG1710 Electronic Funds Transfers |
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HG1710 Electronic Funds Transfers Ho, Wen Kuan Maximizing Credit Card Customer Value |
| description |
The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction and in turn, the influences of customer satisfaction towards card usage and word-of-mouth in terms of the perspective of credit cardholder. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Ho, Wen Kuan |
| author_facet |
Ho, Wen Kuan |
| author_sort |
Ho, Wen Kuan |
| title |
Maximizing Credit Card Customer Value |
| title_short |
Maximizing Credit Card Customer Value |
| title_full |
Maximizing Credit Card Customer Value |
| title_fullStr |
Maximizing Credit Card Customer Value |
| title_full_unstemmed |
Maximizing Credit Card Customer Value |
| title_sort |
maximizing credit card customer value |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2005 |
| _version_ |
1747829267461308416 |