A Study of Customer Relationship Management in Malaysian Commercial Banks and Its Implications for the Small and Medium Enterprises
The objective of this study is to analyze the extent to which CRM is being applied by commercial banks with regards to the SMEs. This study will analyze th erole of Relationship Managers, mode of communication between banks and the SMEs, the usage of electronic delivery channels and customers databa...
Saved in:
Main Author: | Thangarajah@M.Thiyagarajan |
---|---|
Format: | Thesis |
Published: |
2003
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises
by: M.Thiyagarajan, Thangarajah
Published: (2003) -
Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
by: -, Dilruba
Published: (2007) -
Marketing practices of small and medium enterprises in micro finance industry
by: Zidan Abdulla, Zidan Alag
Published: (2016) -
Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
by: Abedyan, Ehsan
Published: (2011) -
Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran
by: Kashani Nejad, Soroush
Published: (2011)