A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia

A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia

The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.

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Bibliographic Details
Main Author: Bin, Wu
Format: Thesis
Published: 2005
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.985
record_format uketd_dc
spelling my-mmu-ep.9852010-07-15T01:28:23Z A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia 2005-04 Bin, Wu HF5410-5417.5 Marketing. Distribution of products The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia. 2005-04 Thesis http://shdl.mmu.edu.my/985/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Bin, Wu
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
description The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.
format Thesis
qualification_level Master's degree
author Bin, Wu
author_facet Bin, Wu
author_sort Bin, Wu
title A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
title_short A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
title_full A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
title_fullStr A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
title_full_unstemmed A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
title_sort study of cross-cultural consumer values, needs and purchase behavior in china and malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829279365791744

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