A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century
Since its establishment in 1866 by Swiss-German pharmacist Henri Nestle, Nestle had grown largely by mergers and acquisitions into the world's leading food and beverage company. Based on the identified strengths, weaknesses, opportunities and treats, a set of strategies was formulated and compa...
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Main Author: | Mohd Nasir, Nik Naharudin |
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Format: | Thesis |
Published: |
2005
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