A Study On Influence Of Branding On Consumer Purchasing Behaviour
The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics.
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2006
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my-mmu-ep.9942010-07-15T01:10:33Z A Study On Influence Of Branding On Consumer Purchasing Behaviour 2006-01 Kishore, T HD61 Risk in industry. Risk management The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics. 2006-01 Thesis http://shdl.mmu.edu.my/994/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HD61 Risk in industry Risk management |
| spellingShingle |
HD61 Risk in industry Risk management Kishore, T A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| description |
The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Kishore, T |
| author_facet |
Kishore, T |
| author_sort |
Kishore, T |
| title |
A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_short |
A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_full |
A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_fullStr |
A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_full_unstemmed |
A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_sort |
study on influence of branding on consumer purchasing behaviour |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2006 |
| _version_ |
1747829281555218432 |