Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff
This research is aimed to determine factors that influence customer perception towards Esham Cybercafe and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pric...
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| Format: | Thesis |
| Language: | English |
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2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/101654/1/101654.pdf |
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my-uitm-ir.1016542024-09-10T16:11:41Z Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff 2006 Mohd Yusoff, Azinah Marketing This research is aimed to determine factors that influence customer perception towards Esham Cybercafe and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pricing, service quality, place and sales promotion). There are 100 respondents among customers at Esham Cybercafe Kuala Krai involved in this research. Information will be gathered using stratified data sampling method. Tool that will be used to analyze data is by using the Statistical Package of Social Science (SPSS). At the end of this project paper, the researcher can concluded that there is a positive relationship between dependent variable with pricing, while other three independent variables, service quality, place and sales promotion have no positive relationship. 2006 Thesis https://ir.uitm.edu.my/id/eprint/101654/ https://ir.uitm.edu.my/id/eprint/101654/1/101654.pdf text en public degree Universiti Teknologi MARA, Sabah Faculty of Business and Management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Mohd Yusoff, Azinah Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff |
| description |
This research is aimed to determine factors that influence customer perception towards Esham Cybercafe and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pricing, service quality, place and sales promotion). There are 100 respondents among customers at Esham Cybercafe Kuala Krai involved in this research. Information will be gathered using stratified data sampling method. Tool that will be used to analyze data is by using the Statistical Package of Social Science (SPSS). At the end of this project paper, the researcher can concluded that there is a positive relationship between dependent variable with pricing, while other three independent variables, service quality, place and sales promotion have no positive relationship. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mohd Yusoff, Azinah |
| author_facet |
Mohd Yusoff, Azinah |
| author_sort |
Mohd Yusoff, Azinah |
| title |
Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff |
| title_short |
Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff |
| title_full |
Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff |
| title_fullStr |
Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff |
| title_full_unstemmed |
Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff |
| title_sort |
marketing research on customer perception toward the factors that influence ehsham cyber cafe kuala krai, kelantan / azinah mohd yusoff |
| granting_institution |
Universiti Teknologi MARA, Sabah |
| granting_department |
Faculty of Business and Management |
| publishDate |
2006 |
| url |
https://ir.uitm.edu.my/id/eprint/101654/1/101654.pdf |
| _version_ |
1811769177810141184 |