Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman

This project paper aims to review the significance of e-commerce usage in Biro Angkasa organization as a potential business and revenue generation opportunity and discuss the reasons why the e-commerce application failed. Although the use of ecommerce is still new in Malaysia, its use in business o...

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Main Author: Othman, Noormaya Murni
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/101912/1/101912.pdf
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spelling my-uitm-ir.1019122024-12-02T04:19:04Z Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman 2013 Othman, Noormaya Murni Electronic commerce This project paper aims to review the significance of e-commerce usage in Biro Angkasa organization as a potential business and revenue generation opportunity and discuss the reasons why the e-commerce application failed. Although the use of ecommerce is still new in Malaysia, its use in business organizations has currently increased. Angkatan Koperasi Kebangsaan Malaysia Berhad or Biro Angkasa is recognized by the Government as a body representing the Malaysia Co-operative Movement at national and international level. Busana Angkasa is a Biro Angkasa joint venture project with Kementerian Pelajaran Malaysia (KPM) and Suruhanjaya Koperasi Malaysia (SKM). With the increase use of e-commerce in Malaysia, new technology of IT infrastructure are believed to have an impact to business solution and applications. Using e-commerce will give an impact to the customer and make a significant contribution to the business, to be as it contributes about business marketing, product and services and consumer behavior expectations. The idea of ecommerce in Biro Angkasa eventually will drive a new business potential aligning with customer interest. This study will highlight on the factors that have contributed to the failure of Busana Angkasa as well as conclude with a set of recommendations that may be applied for future e-commerce application developmen 2013 Thesis https://ir.uitm.edu.my/id/eprint/101912/ https://ir.uitm.edu.my/id/eprint/101912/1/101912.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Electronic commerce
spellingShingle Electronic commerce
Othman, Noormaya Murni
Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman
description This project paper aims to review the significance of e-commerce usage in Biro Angkasa organization as a potential business and revenue generation opportunity and discuss the reasons why the e-commerce application failed. Although the use of ecommerce is still new in Malaysia, its use in business organizations has currently increased. Angkatan Koperasi Kebangsaan Malaysia Berhad or Biro Angkasa is recognized by the Government as a body representing the Malaysia Co-operative Movement at national and international level. Busana Angkasa is a Biro Angkasa joint venture project with Kementerian Pelajaran Malaysia (KPM) and Suruhanjaya Koperasi Malaysia (SKM). With the increase use of e-commerce in Malaysia, new technology of IT infrastructure are believed to have an impact to business solution and applications. Using e-commerce will give an impact to the customer and make a significant contribution to the business, to be as it contributes about business marketing, product and services and consumer behavior expectations. The idea of ecommerce in Biro Angkasa eventually will drive a new business potential aligning with customer interest. This study will highlight on the factors that have contributed to the failure of Busana Angkasa as well as conclude with a set of recommendations that may be applied for future e-commerce application developmen
format Thesis
qualification_level Master's degree
author Othman, Noormaya Murni
author_facet Othman, Noormaya Murni
author_sort Othman, Noormaya Murni
title Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman
title_short Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman
title_full Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman
title_fullStr Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman
title_full_unstemmed Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman
title_sort factors that contributed to the failure of e-commerce application in biro angkasa / noormaya murni othman
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Computer and Mathematical Sciences
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/101912/1/101912.pdf
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