A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique

This research looked into the role of accounting information in assisting the formulation of strategic business planning. In particular this research tries to understand how the Malaysian Hotel Industry utilizes the accounting information when formulating its business strategy. The issue of survivin...

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Main Author:	Mohamed Sadique, Raziah Bi
Format:	Thesis
Language:	English
Published:	2000
Online Access:	https://ir.uitm.edu.my/id/eprint/102344/1/102344.pdf
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id	my-uitm-ir.102344
record_format	uketd_dc
spelling	my-uitm-ir.1023442024-09-28T22:53:08Z A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique 2000 Mohamed Sadique, Raziah Bi This research looked into the role of accounting information in assisting the formulation of strategic business planning. In particular this research tries to understand how the Malaysian Hotel Industry utilizes the accounting information when formulating its business strategy. The issue of surviving in the new and competitive business environment was the main force that has increased the need for strategic planning. The Malaysian economic downturn has been the survival test for all business organizations. Those who plan their business strategy properly managed to survive during the crisis. The crisis also portrays that many hotels face problems in maintaining their operation. Thus, this research was carried out to look into the role of accounting information in business strategic planning and how this affects the company's financial performance. Using selected accounting and non-accounting information as the variables, respondents were asked to identify one of the three business strategies being adopted by their hotel. Once the strategic type was isolated, the current study identified the accounting information system used by the hotels when formulating their strategy. The questionnaire survey method was adopted in the process of gathering data. Performance indicators such as return on capital (ROC), return on asset (ROA) and growth of sales were used in this research. This research also looked into the potential relationship between accounting information, strategy adopted and financial performance. 2000 Thesis https://ir.uitm.edu.my/id/eprint/102344/ https://ir.uitm.edu.my/id/eprint/102344/1/102344.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Accountancy
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	This research looked into the role of accounting information in assisting the formulation of strategic business planning. In particular this research tries to understand how the Malaysian Hotel Industry utilizes the accounting information when formulating its business strategy. The issue of surviving in the new and competitive business environment was the main force that has increased the need for strategic planning. The Malaysian economic downturn has been the survival test for all business organizations. Those who plan their business strategy properly managed to survive during the crisis. The crisis also portrays that many hotels face problems in maintaining their operation. Thus, this research was carried out to look into the role of accounting information in business strategic planning and how this affects the company's financial performance. Using selected accounting and non-accounting information as the variables, respondents were asked to identify one of the three business strategies being adopted by their hotel. Once the strategic type was isolated, the current study identified the accounting information system used by the hotels when formulating their strategy. The questionnaire survey method was adopted in the process of gathering data. Performance indicators such as return on capital (ROC), return on asset (ROA) and growth of sales were used in this research. This research also looked into the potential relationship between accounting information, strategy adopted and financial performance.
format	Thesis
qualification_level	Master's degree
author	Mohamed Sadique, Raziah Bi
spellingShingle	Mohamed Sadique, Raziah Bi A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
author_facet	Mohamed Sadique, Raziah Bi
author_sort	Mohamed Sadique, Raziah Bi
title	A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_short	A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_full	A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_fullStr	A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_full_unstemmed	A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_sort	study on the role of accounting information in business strategic planning of malaysian hotel industry / raziah bi mohamed sadique
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Accountancy
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/102344/1/102344.pdf
_version_	1811769219513057280

A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique

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