Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan

Food is essential for human growth and ensuring the normal functioning of the body parts. Consumer interest in ready-to-eat (RTE) food is growing due to changes in lifestyles among the urban residents in Malaysia. This research aims to identify the determinants of food-related lifestyle on consumer...

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Main Authors:	Azman, Ana Batrisyia, Mazlan, Norsyakirah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/104138/1/104138.pdf
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id	my-uitm-ir.104138
record_format	uketd_dc
spelling	my-uitm-ir.1041382024-10-09T12:08:32Z Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan 2021 Azman, Ana Batrisyia Mazlan, Norsyakirah Consumer satisfaction Food is essential for human growth and ensuring the normal functioning of the body parts. Consumer interest in ready-to-eat (RTE) food is growing due to changes in lifestyles among the urban residents in Malaysia. This research aims to identify the determinants of food-related lifestyle on consumer behaviours towards ready-to-eat (RTE) food and to determine the most influential food-related lifestyle determinants of consumer behaviours towards RTE food consumptions in Peninsular Malaysia. Four determinants were analysed (health-orientation, taste-orientation, convenience-orientation, and tradition-orientation) to explain the ready-to- eat food towards consumers’ food-related lifestyles. In this study, a quantitative method and the descriptive research design were applied to fulfil the research objectives and as guideline to collect and analyse the data. The close-ended structured questionnaires through online survey were applied to gather data from 385 consumers in Peninsular Malaysia via convenience sampling. This study is focusing on the six (6) most developed states (Federal Territory of Kuala Lumpur, Selangor, Malacca, Perak, Johor, and Penang) where the trend of urbanisation has brought in lifestyle changes in urban areas. The research revealed that convenienceorientation is the most influential factor of consumer behaviour towards RTE food. Thus, the findings throughout this paper can be useful for the RTE food manufacturers in planning their marketing strategies by understanding the consumer behaviours towards RTE food. 2021 Thesis https://ir.uitm.edu.my/id/eprint/104138/ https://ir.uitm.edu.my/id/eprint/104138/1/104138.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Abd Ghani, Fatimah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Ghani, Fatimah
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Azman, Ana Batrisyia Mazlan, Norsyakirah Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan
description	Food is essential for human growth and ensuring the normal functioning of the body parts. Consumer interest in ready-to-eat (RTE) food is growing due to changes in lifestyles among the urban residents in Malaysia. This research aims to identify the determinants of food-related lifestyle on consumer behaviours towards ready-to-eat (RTE) food and to determine the most influential food-related lifestyle determinants of consumer behaviours towards RTE food consumptions in Peninsular Malaysia. Four determinants were analysed (health-orientation, taste-orientation, convenience-orientation, and tradition-orientation) to explain the ready-to- eat food towards consumers’ food-related lifestyles. In this study, a quantitative method and the descriptive research design were applied to fulfil the research objectives and as guideline to collect and analyse the data. The close-ended structured questionnaires through online survey were applied to gather data from 385 consumers in Peninsular Malaysia via convenience sampling. This study is focusing on the six (6) most developed states (Federal Territory of Kuala Lumpur, Selangor, Malacca, Perak, Johor, and Penang) where the trend of urbanisation has brought in lifestyle changes in urban areas. The research revealed that convenienceorientation is the most influential factor of consumer behaviour towards RTE food. Thus, the findings throughout this paper can be useful for the RTE food manufacturers in planning their marketing strategies by understanding the consumer behaviours towards RTE food.
format	Thesis
qualification_level	Bachelor degree
author	Azman, Ana Batrisyia Mazlan, Norsyakirah
author_facet	Azman, Ana Batrisyia Mazlan, Norsyakirah
author_sort	Azman, Ana Batrisyia
title	Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan
title_short	Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan
title_full	Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan
title_fullStr	Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan
title_full_unstemmed	Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan
title_sort	consumer behaviour towards ready-to-eat (rte) food on food-related lifestyle in peninsular malaysia / ana batrisyia azman and norsyakirah mazlan
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/104138/1/104138.pdf
_version_	1818588087592157184

Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan

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