Consumer behaviour towards Ready-To-Eat (RTE) food on food-related lifestyle in Peninsular Malaysia / Ana Batrisyia Azman and Norsyakirah Mazlan

Food is essential for human growth and ensuring the normal functioning of the body parts. Consumer interest in ready-to-eat (RTE) food is growing due to changes in lifestyles among the urban residents in Malaysia. This research aims to identify the determinants of food-related lifestyle on consumer...

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Bibliographic Details
Main Authors: Azman, Ana Batrisyia, Mazlan, Norsyakirah
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/104138/1/104138.pdf
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