Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi

Previously, servicescape was solely well-known in the hospitality industry but today it is widely implemented in other industries as well such as banking, healthcare and educational industries. The purpose of this research proposal is to identify the attributes of servicescape that influence custome...

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Main Authors:	Tuan Ab Aziz, Norshafika Syahira, Nor Ifpindi, Nor Aziera
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/104396/1/104396.pdf
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id	my-uitm-ir.104396
record_format	uketd_dc
spelling	my-uitm-ir.1043962024-10-13T18:26:40Z Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi 2019 Tuan Ab Aziz, Norshafika Syahira Nor Ifpindi, Nor Aziera Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Previously, servicescape was solely well-known in the hospitality industry but today it is widely implemented in other industries as well such as banking, healthcare and educational industries. The purpose of this research proposal is to identify the attributes of servicescape that influence customer behaviour in the restaurant. Another objective of this research is to determine the servicescape attributes based on the theories made by the previous researchers. Various servicescape attributes and theories that influence customer behaviour in the restaurant environment will be discussed with more details in this research proposal. Data collection will be constructed through exploratory research as the researchers want to generate initial idea on the selected topic. The type of this research proposal is secondary data and using thematic analysis which is by looking at the journals and articles from previous researchers and academicians. At the end of this research, it provides practitioners in the hospitality industry a vital strategy for the design of products and services in their restaurant settings. Other than that, this research will enrich the knowledge of the service industry in terms of what servicescape attributes that can impact customer behaviour in the restaurant setting. Also, it can provide academicians a clear understanding about the attributes and theory of servicescape and how it relates with the customer behaviour in restaurant setting. 2019 Thesis https://ir.uitm.edu.my/id/eprint/104396/ https://ir.uitm.edu.my/id/eprint/104396/1/104396.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Abdul Hamid, Maisarah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Hamid, Maisarah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Tuan Ab Aziz, Norshafika Syahira Nor Ifpindi, Nor Aziera Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi
description	Previously, servicescape was solely well-known in the hospitality industry but today it is widely implemented in other industries as well such as banking, healthcare and educational industries. The purpose of this research proposal is to identify the attributes of servicescape that influence customer behaviour in the restaurant. Another objective of this research is to determine the servicescape attributes based on the theories made by the previous researchers. Various servicescape attributes and theories that influence customer behaviour in the restaurant environment will be discussed with more details in this research proposal. Data collection will be constructed through exploratory research as the researchers want to generate initial idea on the selected topic. The type of this research proposal is secondary data and using thematic analysis which is by looking at the journals and articles from previous researchers and academicians. At the end of this research, it provides practitioners in the hospitality industry a vital strategy for the design of products and services in their restaurant settings. Other than that, this research will enrich the knowledge of the service industry in terms of what servicescape attributes that can impact customer behaviour in the restaurant setting. Also, it can provide academicians a clear understanding about the attributes and theory of servicescape and how it relates with the customer behaviour in restaurant setting.
format	Thesis
qualification_level	Bachelor degree
author	Tuan Ab Aziz, Norshafika Syahira Nor Ifpindi, Nor Aziera
author_facet	Tuan Ab Aziz, Norshafika Syahira Nor Ifpindi, Nor Aziera
author_sort	Tuan Ab Aziz, Norshafika Syahira
title	Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi
title_short	Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi
title_full	Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi
title_fullStr	Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi
title_full_unstemmed	Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi
title_sort	review of servicescape that influences customer behaviour in the restaurant / norshafika syahira tuan ab aziz and nor aziera nor ifpindi
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/104396/1/104396.pdf
_version_	1818588098936700928

Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi

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