Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah

The study was about the strategies to help the hotel industry survive during the COVID-19 pandemic. Since this pandemic never happened before, the hotel industry was not ready to face such challenges in the business. Soon as the COVID-19 first outbreak, many businesses were affected and experienced...

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Main Authors:	Tuan Zainudin, Tuan Zulaikha Atiqah, Hamzah, Siti Nurhaliza
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Planning Business planning Strategic planning
Online Access:	https://ir.uitm.edu.my/id/eprint/104543/1/104543.pdf
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id	my-uitm-ir.104543
record_format	uketd_dc
spelling	my-uitm-ir.1045432024-10-10T02:35:56Z Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah 2021 Tuan Zainudin, Tuan Zulaikha Atiqah Hamzah, Siti Nurhaliza Planning. Business planning. Strategic planning The study was about the strategies to help the hotel industry survive during the COVID-19 pandemic. Since this pandemic never happened before, the hotel industry was not ready to face such challenges in the business. Soon as the COVID-19 first outbreak, many businesses were affected and experienced a dramatic drop in sales and revenue which was no exception for the hotel industry too. For that reason, here comes the study regarding the strategy or plan on how to make the hotel industry survive and avoid shutting down the business as the business had reached a dead end. Therefore, the objective of this study is to analyze the hotels' strategies to survive during the COVID-19 pandemic and to determine how far these strategies work or can give benefits to hotels. In this study, the secondary data method was used to obtain data from recent studies by other researchers from academic journals, articles, and websites all from the trusted sources. Three strategies were often applied by hotels in other countries which were cutting costs, hotels became quarantine of hotels, and decreasing the room rate. These strategies had shown a strategic result to be applied by the hotel to operate during COVID-19. The finding of this study can help the top management to value how far does the strategy suit enough to be applied for the hotel to sustain longer and to have an idea on coming up with a new polished strategy in the future. 2021 Thesis https://ir.uitm.edu.my/id/eprint/104543/ https://ir.uitm.edu.my/id/eprint/104543/1/104543.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Deraman, Fauziah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Deraman, Fauziah
topic	Planning Business planning Strategic planning
spellingShingle	Planning Business planning Strategic planning Tuan Zainudin, Tuan Zulaikha Atiqah Hamzah, Siti Nurhaliza Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah
description	The study was about the strategies to help the hotel industry survive during the COVID-19 pandemic. Since this pandemic never happened before, the hotel industry was not ready to face such challenges in the business. Soon as the COVID-19 first outbreak, many businesses were affected and experienced a dramatic drop in sales and revenue which was no exception for the hotel industry too. For that reason, here comes the study regarding the strategy or plan on how to make the hotel industry survive and avoid shutting down the business as the business had reached a dead end. Therefore, the objective of this study is to analyze the hotels' strategies to survive during the COVID-19 pandemic and to determine how far these strategies work or can give benefits to hotels. In this study, the secondary data method was used to obtain data from recent studies by other researchers from academic journals, articles, and websites all from the trusted sources. Three strategies were often applied by hotels in other countries which were cutting costs, hotels became quarantine of hotels, and decreasing the room rate. These strategies had shown a strategic result to be applied by the hotel to operate during COVID-19. The finding of this study can help the top management to value how far does the strategy suit enough to be applied for the hotel to sustain longer and to have an idea on coming up with a new polished strategy in the future.
format	Thesis
qualification_level	Bachelor degree
author	Tuan Zainudin, Tuan Zulaikha Atiqah Hamzah, Siti Nurhaliza
author_facet	Tuan Zainudin, Tuan Zulaikha Atiqah Hamzah, Siti Nurhaliza
author_sort	Tuan Zainudin, Tuan Zulaikha Atiqah
title	Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah
title_short	Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah
title_full	Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah
title_fullStr	Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah
title_full_unstemmed	Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah
title_sort	hotels’ strategies to survive during covid-19 pandemic in malaysia / tuan zulaikha atiqah tuan zainudin and siti nurhaliza hamzah
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/104543/1/104543.pdf
_version_	1818588109453918208

Hotels’ strategies to survive during COVID-19 pandemic in Malaysia / Tuan Zulaikha Atiqah Tuan Zainudin and Siti Nurhaliza Hamzah

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