Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak

Customer relationship management (CRM) is important to the business to turn an individual customer into long-term customer relationship and to help business to increase the business revenue. Maintaining the customer relationship is vital to any e-commerce site, since the cost of maintaining existing...

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Main Author:	Ishak, Nur Salehah Nabila
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Development UML (Computer science)
Online Access:	https://ir.uitm.edu.my/id/eprint/105102/1/105102.pdf
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id	my-uitm-ir.105102
record_format	uketd_dc
spelling	my-uitm-ir.1051022024-10-23T06:36:31Z Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak 2017 Ishak, Nur Salehah Nabila Development. UML (Computer science) Customer relationship management (CRM) is important to the business to turn an individual customer into long-term customer relationship and to help business to increase the business revenue. Maintaining the customer relationship is vital to any e-commerce site, since the cost of maintaining existing customer is less expensive compare the cost to acquire new customer. Based on the case study of retail furniture company, it had been identified some issues in dealing with the customer such as lack of delivering product information to the customer. Thus, the aim of this project is to develop Teoh Poh Wah Enterprise (TPWE) e- commerce system by implementing the features of one type of CRM applications which is customer touching application. The project framework consist of six phases which are project preliminary investigation, analysis, design, implementation, evaluation and lastly documentation. Methodology used to develop this system is Waterfall Model. After that, functionality and usability testing were conducted that involved three experts and 30 potential users based on the six constructs. As a result, construct for search has the highest mean which is 4.18. This indicates that, the respondents are agreed with the search function in this system which comply with the features of customer touching application. As a conclusion, CRM in e-commerce system are argued to be implemented in order to increase customer satisfaction, customer loyalty and subsequently increase the profit of the business so that the business can survive in long term period in e-commerce industry. 2017 Thesis https://ir.uitm.edu.my/id/eprint/105102/ https://ir.uitm.edu.my/id/eprint/105102/1/105102.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Computer and Mathematical Sciences Mohamad, Norizan
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamad, Norizan
topic	Development UML (Computer science)
spellingShingle	Development UML (Computer science) Ishak, Nur Salehah Nabila Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak
description	Customer relationship management (CRM) is important to the business to turn an individual customer into long-term customer relationship and to help business to increase the business revenue. Maintaining the customer relationship is vital to any e-commerce site, since the cost of maintaining existing customer is less expensive compare the cost to acquire new customer. Based on the case study of retail furniture company, it had been identified some issues in dealing with the customer such as lack of delivering product information to the customer. Thus, the aim of this project is to develop Teoh Poh Wah Enterprise (TPWE) e- commerce system by implementing the features of one type of CRM applications which is customer touching application. The project framework consist of six phases which are project preliminary investigation, analysis, design, implementation, evaluation and lastly documentation. Methodology used to develop this system is Waterfall Model. After that, functionality and usability testing were conducted that involved three experts and 30 potential users based on the six constructs. As a result, construct for search has the highest mean which is 4.18. This indicates that, the respondents are agreed with the search function in this system which comply with the features of customer touching application. As a conclusion, CRM in e-commerce system are argued to be implemented in order to increase customer satisfaction, customer loyalty and subsequently increase the profit of the business so that the business can survive in long term period in e-commerce industry.
format	Thesis
qualification_level	Bachelor degree
author	Ishak, Nur Salehah Nabila
author_facet	Ishak, Nur Salehah Nabila
author_sort	Ishak, Nur Salehah Nabila
title	Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak
title_short	Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak
title_full	Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak
title_fullStr	Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak
title_full_unstemmed	Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak
title_sort	teoh poh wah enterprise ecommerce system (e-tpwe) / nur salehah nabila ishak
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/105102/1/105102.pdf
_version_	1818588136078311424

Teoh Poh Wah Enterprise Ecommerce System (e-TPWE) / Nur Salehah Nabila Ishak

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