The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir

The establishment of Islamic bank in 1983 has widen the eyes of banking industry consumer that the Islamic banking systems are able to compete and parallel with the conventional bank. Due to the establishment of Islamic bank, the account holder of conventional bank has put their interest to switch i...

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Main Author:	Mohammad Nasir, Nur Zafirah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Credit Debt Loans Credit. Debt. Loans
Online Access:	https://ir.uitm.edu.my/id/eprint/105830/1/105830.pdf
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id	my-uitm-ir.105830
record_format	uketd_dc
spelling	my-uitm-ir.1058302024-12-01T07:31:56Z The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir 2018 Mohammad Nasir, Nur Zafirah Credit. Debt. Loans Finance, Islamic The establishment of Islamic bank in 1983 has widen the eyes of banking industry consumer that the Islamic banking systems are able to compete and parallel with the conventional bank. Due to the establishment of Islamic bank, the account holder of conventional bank has put their interest to switch into Islamic bank. Switching behaviour is related with the attitude of the consumer that easily to move into other product or brand rather than loyal to the current product or brand. The switching behaviour are usually influenced by several factor that makes the customer trying to move into the others. According to Central Bank of Malaysia, on 2017 Islamic banking system deposits grew 26.6 per cent to RM436, 327.6 million comprising 26.6 per cent of the total deposits compare to conventional bank. Thus, the issue arises since the account holder of conventional bank slowly dropped. The researchers conduct the survey to determine the most influence factors that contribute the conventional bank consumer switch into Islamic bank. Hence, researcher can know how far the price factor, service quality, banking product offered, advertising and geographical location affect switching behaviour of conventional banking into Islamic bank. This study identifies the factors of Malaysian banking industry switching behaviour and determines relationship factors that contribute the consumer to switch the bank. Besides, this study evaluates the positive impact of price factor, service quality, banking product offered advertising and geographical location towards switching behaviour of conventional banking into Islamic bank. 2018 Thesis https://ir.uitm.edu.my/id/eprint/105830/ https://ir.uitm.edu.my/id/eprint/105830/1/105830.pdf text en public degree Universiti Teknologi MARA, Johor Faculty of Business and Management Zainal Abidin, Rabiatul Alawiyah Sipon, Zuraidah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zainal Abidin, Rabiatul Alawiyah Sipon, Zuraidah
topic	Credit Debt Loans Credit. Debt. Loans
spellingShingle	Credit Debt Loans Credit. Debt. Loans Mohammad Nasir, Nur Zafirah The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir
description	The establishment of Islamic bank in 1983 has widen the eyes of banking industry consumer that the Islamic banking systems are able to compete and parallel with the conventional bank. Due to the establishment of Islamic bank, the account holder of conventional bank has put their interest to switch into Islamic bank. Switching behaviour is related with the attitude of the consumer that easily to move into other product or brand rather than loyal to the current product or brand. The switching behaviour are usually influenced by several factor that makes the customer trying to move into the others. According to Central Bank of Malaysia, on 2017 Islamic banking system deposits grew 26.6 per cent to RM436, 327.6 million comprising 26.6 per cent of the total deposits compare to conventional bank. Thus, the issue arises since the account holder of conventional bank slowly dropped. The researchers conduct the survey to determine the most influence factors that contribute the conventional bank consumer switch into Islamic bank. Hence, researcher can know how far the price factor, service quality, banking product offered, advertising and geographical location affect switching behaviour of conventional banking into Islamic bank. This study identifies the factors of Malaysian banking industry switching behaviour and determines relationship factors that contribute the consumer to switch the bank. Besides, this study evaluates the positive impact of price factor, service quality, banking product offered advertising and geographical location towards switching behaviour of conventional banking into Islamic bank.
format	Thesis
qualification_level	Bachelor degree
author	Mohammad Nasir, Nur Zafirah
author_facet	Mohammad Nasir, Nur Zafirah
author_sort	Mohammad Nasir, Nur Zafirah
title	The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir
title_short	The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir
title_full	The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir
title_fullStr	The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir
title_full_unstemmed	The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir
title_sort	factors affecting switching behaviour from conventional bank into islamic bank among government employess in alor setar / nur zafirah mohammad nasir
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Faculty of Business and Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/105830/1/105830.pdf
_version_	1818588156873670656

The factors affecting switching behaviour from conventional bank into Islamic bank among government employess in Alor Setar / Nur Zafirah Mohammad Nasir

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