Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor

One of the noteworthy deficiencies in contemporary da'wah lies in the insufficient mastery and comprehension of effective communication approaches when disseminating Islamic teachings. This shortcoming is often compounded by a lack of proficiency in persuasive communication. Consequently, this...

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Main Author: Mohd Noor, Muaz
Format: Thesis
Language:English
Published: 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/106853/1/106853.pdf
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spelling my-uitm-ir.1068532024-11-27T01:24:50Z Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor 2024 Mohd Noor, Muaz Functionaries. Ulama. ﻋﻠﻤﺎء One of the noteworthy deficiencies in contemporary da'wah lies in the insufficient mastery and comprehension of effective communication approaches when disseminating Islamic teachings. This shortcoming is often compounded by a lack of proficiency in persuasive communication. Consequently, this study aims to scrutinize the communication approach employed by Badiuzzaman Said Nursi in propagating Islamic da'wah through persuasive practices. Additionally, it seeks to analyze the persuasive practices adopted by preachers in Malaysia. To ascertain this subject comprehensively, the author employed a library research method with a phenomenological design. Through an analysis of key texts from the Rasail an-Nur book collection (considered primary sources) and other pertinent secondary sources, the author elucidated Badiuzzaman Said Nursi's effective da'wah communication approach. Furthermore, qualitative data gathered from interviews with 13 informants well-versed in Rasail an-Nur were descriptively analyzed using thematic analysis. The examination of interview transcripts yielded 162 codes, 40 categories, 12 sub-themes, and 6 themes, facilitated by ATLAS.ti software version 9. The findings highlighted the efficacy of Said Nursi's communication approach, emphasizing its considerable impact on diverse segments of society. His approach encompassed both written and verbal communication, as well as non-verbal practices, all meticulously implemented. Moreover, preachers in Malaysia were found to generally employ six persuasive approaches akin to those practiced by Said Nursi, namely reciprocity, commitment & consistency, authority, scarcity, social proof, and liking. The research concludes that Badiuzzaman Said Nursi's da'wah communication approach, with its emphasis on persuasive practices, continues to yield positive outcomes, contributing to the wellbeing and advancement of Muslim communities. 2024 Thesis https://ir.uitm.edu.my/id/eprint/106853/ https://ir.uitm.edu.my/id/eprint/106853/1/106853.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Academy of Contemporary Islamic Studies (ACIS)
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Functionaries
Ulama
ﻋﻠﻤﺎء
spellingShingle Functionaries
Ulama
ﻋﻠﻤﺎء
Mohd Noor, Muaz
Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor
description One of the noteworthy deficiencies in contemporary da'wah lies in the insufficient mastery and comprehension of effective communication approaches when disseminating Islamic teachings. This shortcoming is often compounded by a lack of proficiency in persuasive communication. Consequently, this study aims to scrutinize the communication approach employed by Badiuzzaman Said Nursi in propagating Islamic da'wah through persuasive practices. Additionally, it seeks to analyze the persuasive practices adopted by preachers in Malaysia. To ascertain this subject comprehensively, the author employed a library research method with a phenomenological design. Through an analysis of key texts from the Rasail an-Nur book collection (considered primary sources) and other pertinent secondary sources, the author elucidated Badiuzzaman Said Nursi's effective da'wah communication approach. Furthermore, qualitative data gathered from interviews with 13 informants well-versed in Rasail an-Nur were descriptively analyzed using thematic analysis. The examination of interview transcripts yielded 162 codes, 40 categories, 12 sub-themes, and 6 themes, facilitated by ATLAS.ti software version 9. The findings highlighted the efficacy of Said Nursi's communication approach, emphasizing its considerable impact on diverse segments of society. His approach encompassed both written and verbal communication, as well as non-verbal practices, all meticulously implemented. Moreover, preachers in Malaysia were found to generally employ six persuasive approaches akin to those practiced by Said Nursi, namely reciprocity, commitment & consistency, authority, scarcity, social proof, and liking. The research concludes that Badiuzzaman Said Nursi's da'wah communication approach, with its emphasis on persuasive practices, continues to yield positive outcomes, contributing to the wellbeing and advancement of Muslim communities.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Mohd Noor, Muaz
author_facet Mohd Noor, Muaz
author_sort Mohd Noor, Muaz
title Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor
title_short Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor
title_full Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor
title_fullStr Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor
title_full_unstemmed Komunikasi dakwah efektif Badiuzzaman Said Nursi melalui praktis persuasif di Malaysia / Muaz Mohd Noor
title_sort komunikasi dakwah efektif badiuzzaman said nursi melalui praktis persuasif di malaysia / muaz mohd noor
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Academy of Contemporary Islamic Studies (ACIS)
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/106853/1/106853.pdf
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